We will provide consumers with a complete selection of all available airfares and travel itineraries. We have developed cutting edge technology to deliver these options to the consumer and promises to offer the lowest prices anywhere. Our business plan is ambitious. Instead of relying on traditional computer reservation systems, We are building our own search technology. We plan to give users access to every airline fare, including those available only on the Internet. Travelers will be able to search for flights that leave from alternate airports, within 25 or more miles from their primary airport. Or they could choose alternate dates and see whether leaving a day later or earlier could yield substantial savings.

Serious mischaracterizations have been made about us and the issue of who will have access to what fares. Some of those mischaracterizations have been based on simple ignorance, but others have clearly been part of a concerted effort by us competitors to use misinformation to prevent us from offering new competition to them and new choice to consumers. There is no agreement by which any airline would be precluded from making any fare it chose available through any retail channel it chose. Airlines for 2 decades have been like any other business in America, in that they can decide what they want to charge and where they want to sell their product. And that remains true under the our agreements. Each and every airline, no matter what kind of participation it has, will be free to decide individually what fares it offers and whether or not to offer them through any other outlet.

It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.

©2003 www.northern-cities-hotels.com All rights reserved.